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Beauty Industry, Beauty Launches

X Out Names A New Spokesperson

Social Media Star Cameron Dallas will promote the brand.

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By: Marie Redding

Senior Editor, Rodman Media

X Out, a one-step acne system from the makers of Proactiv, has named a new spokesperson — social media star Cameron Dallas.

Dallas has over 35 million followers across five different social media platforms. He also stars in the Netflix series “Chasing Cameron.” As X Out spokesperson, Dallas will play a critical role in X Out digital and broadcast marketing content – launching in February 2017.

X OUT contains prescription-grade Benzoyl Peroxide. The product is a daily Wash-In Treatment, as well as a leave-on spot treatment and a 10-minute mask. The brand is marketed by The Proactiv Company, which is a newly formed entity with Nestle Skin Health S.A.

“We are thrilled that Cameron, like millions of others, has found that the power of X OUT can help get and keep your skin clear and help restore confidence,” said Seth Radwell, CEO of The Proactiv Company. “Cameron understands that X OUT is the best one-step acne treatment on the market and we are so proud of our partnership with him.”

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